In the swift e-commerce and retail world, correct product identification is essential. UPC is used as the basis for inventory control, tracking sales, and ensuring that goods for purchase are searchable among the physical stores and online marketplaces.
When it comes to obtaining UPC codes, businesses have two main options: buying UPC barcodes from GS1 or from other suppliers.
Why Resellers Over GS1?
Cost-Effectiveness:
One of the primary reasons businesses opt for resellers is cost-effectiveness. GS1 charges annual fees for membership and UPC issuance, which can be prohibitively expensive for small businesses and startups. Resellers often provide more affordable alternatives.
Flexibility:
Resellers offer the flexibility to purchase only the number of UPC codes needed, while GS1 requires businesses to buy codes in bulk, which can be excessive for smaller inventories.
Accessibility:
GS1 has a reputation for complex application processes and sometimes lengthy approval times. Resellers, on the other hand, usually provide a quicker and more accessible means of obtaining UPC codes.
Now, let’s explore the common mistakes businesses should avoid when buying UPC codes from resellers.
Mistake 1: Failing to Vet the Reseller
Not all resellers are created equal. To ensure you’re getting legitimate UPC codes, take the time to thoroughly vet the reseller you plan to purchase from. Look for reviews, check their history, and inquire about the sources of their UPC codes. A trustworthy reseller should be transparent about the origin and authenticity of their codes.
Mistake 2: Choosing Based Solely on Price
While saving money is essential for any business, opting for UPC codes solely based on the lowest price can lead to trouble. Cheaper codes might seem like a bargain, but they can be counterfeit, recycled, or invalid. Using such codes can result in your products being delisted from online marketplaces or even legal complications.
Instead of focusing solely on price, prioritize the authenticity and value of the UPC codes. A slightly higher upfront cost for genuine codes can save you significant headaches and expenses down the line.
Mistake 3: Neglecting Barcode Format and Image Quality
Each retailer and online marketplace may have specific requirements for barcode formats and image quality. Using the wrong format or a low-quality image can result in your products being rejected or not displaying correctly.
Before making a purchase, ensure that the codes provided by the reseller meet the format and quality requirements of the platforms where you intend to list your products. This ensures your products are displayed correctly and ready for discovery by potential customers.
Mistake 4: Forgetting to Register Your UPC Codes
After acquiring your UPC codes, don’t forget to register them with the online marketplaces and retailers where you plan to sell your products. Skipping this crucial step can lead to your products not being listed or experiencing delays in the listing process.
Different online marketplaces may have their own registration procedures, so be sure to follow their guidelines meticulously. Proper registration ensures that your products are accurately linked to their UPC codes and easily discoverable by potential customers.
Mistake 5: Neglecting Long-Term Planning
Buying UPC codes is not a one-time task; it’s an ongoing necessity, especially for businesses with expanding product lines. Neglecting long-term planning can result in a shortage of available codes when you need them, potentially hindering your business’s growth.
To avoid this mistake, consider purchasing a reasonable number of UPC codes in advance, even if you don’t plan to use them immediately. This ensures you have a supply of codes available as your business grows and introduces new products.
In Summary
Buying UPC codes from resellers can be a smart choice for many businesses, but it demands careful consideration and due diligence
Choosing resellers over GS1 can be a practical and cost-effective solution for businesses of all sizes, provided you make informed decisions and follow best practices.